Brands and their Consumers

In the past, connection between brands and consumers was only through traditional methods. Brands could connect with the consumers via the product or the service. In few cases the logo, the packaging, advertisements on billboards, radio, t.v. newspapers service centres etc. The feedback and response of consumers was based on these media outlets or surveys. The connection between the brand and consumer was limited, and maximum during consumer research. The introduction of internet and later the coming of social media altered the way brands connected to their consumers. Its more honest and quick.

  

A brand is known by the impressions and thought their consumers have. A consumers is attached to the brand and has different feelings towards it. Still the brand marketing employees try to alter these perceptions for their own advantages. To achieve this, they make use of  technology in various methods cause of the instant and honest feedback. It decreases the time span which used to be there in the traditional methods making it quick and reliable. For the brand this increases the connection span due to which they can strive harder and get better and provide better solutions, which in turn is profitable. Moreover the connection between brand and consumer is strengthened. 

  

The future of the brand marketing and its consumer is shaping up and technology will continue to play an important role.

Taking example of top brands on twitter: